Simplify and exaggerate means that you need to get to the thing that is most essential to your image and cut out all the "extra" stuff and exaggerate means to try to use contrast, perspective, whatever to really make your subject stand out. Warning - novice here, but this is what I got.
Don't do this:

Do this:

Looking at perspective, I think Josh is saying that we need to think about looking at the world from different angles besides just eye level.
So, don't do this: while I did get low, to take the picture, I could have gotten lower and closer.

Try this:

Working through this challenge and reflecting on the process has made me much more cognizant of what could make a great digital image. Putting the knowledge to use is much harder.
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